5 Ways to Boost Your Social Media Leads
You didn’t start a social media profile for your health.
You started your profile to gain leads that funnel into your business.
Generating leads from social media, however, is not as easy as it sounds.
Creating a social media profile, posting, and interacting is not always enough. It is all about creating the right strategy and encouraging your followers to engage and take more steps than a quick “share” or “like.”
Over the past few years, the number of social media users has increased dramatically. In fact, businesses saw a 24 percent growth in revenue when they started using social media, says Louis Foong of Business2Community. Even better, 82 percent of social media leads came from Twitter alone.
5 Ways to Increase Your Social Media Leads
Bring Them to Your Funnel
Social media leads enter the funnel just like any other quality sales lead your website or business gains.
Therefore, to encourage them into the funnel, you must first understand your potential lead. This includes knowing the products or services they are interested in, their pain points, what products you could offer them, and how you could transform them into sales customers.
Use the Right Channels
There are plenty of social media platforms out there, but it is about picking the right one for your business.
If you are a B2B company, you may be surprised to find that 81 percent of B2B tech marketers use LinkedIn to get leads, while 71 percent used Twitter, and 54 percent said YouTube and Facebook, according to MarketingProfs.
You need to go where your ideal customer is. For example, if you are targeting women consumers, then Pinterest or Facebook may be best. Male business professionals would obviously be on LinkedIn more than Pinterest.
Host a Social Media Contest
Contests are an excellent way to encourage leads. People are glad to give up their email address in return for the chance to win something. Contests draw plenty of attention, but all the leads you gain may not be quality leads. After all, you will have a fair share of freebie seekers signing up. SproutSocial has a great list of Facebook contest examples.
Use Twitter Cards
Back in 2013, Twitter released their Lead Generation Twitter Card for businesses advertising on their platform. In one case study performed by Twitter, they found that a Twitter user achieved 1,700 new email leads in less than one week of using the Twitter Card.
When using Twitter cards, use statistics, appealing copy, and an eye-catching image. Doing so is more likely to encourage someone to click through.
Never Ignore Comments
When you post on multiple platforms, you will have comments, mentions, and shares to monitor. No matter how busy you are, you need to provide those people with attention. That means responding to comments, thanking those that mention your product, and responding to questions.
The more engaged you are, the more likely they are to buy from your company.
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