Banish The Blues: 3 Ways To Deal With Cold Calling Rejection
Rejection is an inevitable part of life for anyone who works in marketing, but in cold-calling, rejection is a daily experience. Here are a few ways to keep this part of your job from bringing you down.
1) Leave work at work
You don’t want to be thinking about your cold-calling rejections once you clock out. Why? You need time to rejuvenate yourself before you start working again the next day. Go into work ready to give it your best shot, do the best work you can, and then leave your work alone at the end of the day, knowing you will do your best again the next day.
2) Don’t take it personally
Every marketer has a bad cold call here and there, and sometimes, you may find yourself dealing with several awful calls in one day. What you need to remember is that the person on the other end of the line does not even know you, so you should never take it personally. Sure, they may take out their frustrations with their own day on you, but as long as you have been polite and considerate, that is on them, which brings us to the next point.
3) Never become rude
Don’t ever let someone else’s attitude effect yours. No matter what kind of call you find yourself in the middle of, strive to remain poised, polite, and kind. If someone rejects you or is even rude, kindly thank them for their time and finish the call. You want to leave a positive impression with everyone you speak with, even if that person is acting unprofessional.
Cold calling can be one of the toughest parts of marketing, but it can also be extremely effective, so it is worth investing time into. With these three tips, you can make great cold calls without letting the rejection get under your skin.