How to Use Social Media to Attract Customers
Using the right strategy, can drive a lot of traffic to your website through social media than any other platform. Social media is a central part of today’s marketing strategies.
Do you still want to attract customers using social media? Here are some tips from our experts to help you draw customers through social media.
Learn how to attract the right people. Attracting customers through social media starts with your website. Your website needs to be attractive, responsive, and informative. Driving traffic to a website without any helpful information will only end up increasing the bounce rate on your site. According to Google, the bounce rate is “the percentage of visitors to a particular website who navigate away from the site after viewing only one page”.
Therefore, you will need to consider optimizing and improving your website by publishing articles that are relevant and attractive to your customers. You can connect the power of social media by giving an opportunity for your visitors to leave their reviews or comments on your website. Taking advantage of the various social platforms can help in convincing new customers to buy your services and return to read your informative articles. It can also assist in boosting your visibility on the search engine result page.
Use social platforms. Most of the latest search engine algorithm or processes is placing more priority on social media. It means your activities on social media can have a considerable effect on your website traffic. If you are active on social media, it means you will gain more visitors or potential customers for your site. There is several social platform where you can gain customers for your business, the most famous ones being Facebook, Twitter, Reddit, Google+, and so on.
Taking an active role on social platforms improves your exposure even more. The more you interact with people who are interested in your service, the more the chance of them becoming your loyal customer and want to. Posting your business link without any form of interaction with your audience is as good as a wasted effort. Take your time to relate to your audience, offer to help them if it’s in your capability. Doing this will make them willing to listen to you.
You need to encourage your readers or audience to take action if you want to boost your sales. What does this mean? It means that whenever you post a content that is containing a promotion link, tell your readers what they ought to do, and how to do it. It is also important to let them know the benefits of clicking on your link. You can also organize a giveaway program on your website and then post the link on your social media timeline.
Posting your articles on social media will surely drive more traffic to your site, and many of these visitors can become your loyal customers.
Engagement is one of the most important factors you need to focus on if you want to capture customers using social media. Post engagement means how your audience interacts with your updates. Try posting several different times in a day to determine when your updates have the highest engagement. It may be that your night updates get more engagement that other posting time. If that’s the case, it means you should post more often in the evening than any other time of the day. If one of your readers shares your post, it will be visible to his or her friends and family and your engagement will be improved.
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