What is Social Media Marketing? 3 Reasons to Develop Your Strategy
Across the globe, there are more than 2 billion active social media users, representing 31% of the world’s total population. These users are engaging on platforms like Facebook, Twitter, WhatsApp, and Instagram to connect with friends and family, but also to follow their favorite brands and celebrities. In the last decade, social media has grown to become a regular part of our everyday lives on both desktop computers and through mobile devices. As social media usage continues to grow, every content creator and marketer needs to have a grasp on social media marketing and how it can contribute to more leads and greater levels of engagement.
What is Social Media Marketing?
Social media marketing involves the process of gaining traffic and engagement through the use of social media platforms. Social media includes mediums like Twitter, which allows users to share short updates with followers, and Facebook, where you can post longer content, videos, and photos for followers and friends.
Besides the sharing of personal information, social media users connect with new content in the form of news stories, product updates, and trend setters’ advice. Simply put, social media marketing involves centering one’s efforts on creating content that catches the attention of the audience and causes them to respond through engagement and sharing.
Why is Social Media Marketing Effective?
The way we communicate with each other has certainly changed over the past decade, and the benefits for marketers continue to evolve. This is especially true as marketers work to develop cross-channel marketing campaigns and integrate social media into an overall strategy rather than use it as a stand-alone effort.
It is earned media
Social media spreads by word-of-mouth, which means marketers can benefit from earned media, rather than paid media. When marketers ignore the benefits of social media, the inbound traffic is limited to an audience who is already comfortable with your brand; adding social media content not only leads users back to your site, but increases the opportunity you have to engage new visitors.
It is easily accessible
Anyone who has access to the Internet has the potential to be involved on social media. This access to social channels provides marketers with a seemingly limitless number of sharers who then go on to become customers. This is especially true as more internet users switch over to mobile-only access, making your name visible with just a click of button.
It is relatively inexpensive
Marketers, with the right tools, can spend a very minimal amount when they use social media channels effectively and consistently. The good news is that more than half of marketers surveyed spent as little as 6 hours a week on social media marketing and saw lead generation from their efforts.
Why You Should Utilize Social Media Marketing
It is impossible to predict just how far your marketing efforts will take your brand when you develop a social media presence. If you are ready to build your business faster and bolster your efforts with strategies you can use to win leads, connect with The Best Network Marketing CRM Funnel today!